I started by creating the background of my film poster, I wanted the background to look rough, Through inspiration from the film poster sinister I used a grey shaded background to the wall using Photoshop to give an eerie feel to the wall, on the wall some cracks can be seen therefore giving the idea of an element of destruction. Following the key codes and conventions I played my title for my poster of 'EXPOSURE' at the top of the poster and the tag line 'shoot the bully, frame the victim, hang the protector' above it was clear for the audience to read. I chose to make the font of the text white for several reasons, the first being that white represents innocence and this was a key feature throughout the trailer as we could see how peoples confidence was broken and in the bullies case how confidence made them a revengeful person. The effect on the title of EXPOSURE is shadowed which again reiterates the horror genre and relating it to the plot of EXPOSURE could be the idea of the bully always shadowing the victim and vice versa.
The billing block was a vital
convention that needed to be included in the film poster and film trailer. It
followed the key codes and conventions that make successful products but also
it includes important parts of information that promotes and advertises the
trailer to the target audience. For example, the billing block includes the
date of when the film is being released, this is important because in order for
our product to be successful we need an audience to watch the film and buy the
magazine and posters to promote EXPOSURE. Another way in which the audience can promote the film and
products is through the social media and websites that are provided at the
bottom of the billing block. Our target audience age range is 15-25 and through
research and planning statistics show that 95% of this age group use social
media so through the use of multimedia platforms this would be a way of
advertising our products to the audience who are of a younger age.
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